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ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Through its eponymous brand, as well as its numerous contract design projects, Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. The Acronym agency continues to provide consulting and design services for selected brands and companies throughout the world.