ASICS is at the forefront of the world performance sports market as undisputedly the leading running shoe brand for enthusiasts and professional athletes alike. Whether at professional sporting events, the Olympics or an everyday run around a park, ASICS is the runner’s choice, providing comfort, support and a superior ride. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product, striving to build upon technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear.