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FiSN is the abbreviation of “Future is Now.” ⁠⁠A youthful brand from the founder of our store, offering an array of streetwear staples. ⁠⁠⁠⁠Graphical cues take inspiration from the Bougainvillea, the official flower of Shenzen in China, the hometown of the brands founder.⁠ The floral expressions were also chosen to signify youth and vitality, as well as the hues of green manifesting a new perspective of thinking.⁠ A label pushing positivity as its main message.⁠⁠