Human Made bags use an efficient formula that includes the right amount of craftsmanship and nostalgia to go against current trends in the fashion industry. The brand bases its products on '50s and '60s Americana workwear pieces and produces them through the process of deconstruction and the analysis of vintage garments from Nigo’s personal archive collection.
In his warehouse, Nigo holds an astonishing archive of vintage garments which will be used as the starting point of his projects, such as the Human Made bags. Therefore, Human Made bags are also a part of pre-1960’s Americana garments’ reinterpretation that Nigo has build his brand on. Comparing to its previous projects, Human Made bags have a more mature tone, which shows a significant evolution. This choice of inspiration, which is about an era where there was no technology and where the machines used old techniques to obtain specific stitching and fabric, is a nostalgic wink to something that is hard to find today.Human Made bags are all about the process, paying attention to detail, design, and construction.
Quality is guaranteed as Human Made bags are produced by artisans in the famous Osaka Warehouse, popular for its know-how and the quality of the clothes that come out of it. The products created under this philosophy include utilitarian workwear, t-shirts and Human Made bags. Aimed at a smaller public, Human Made bags, take on a graphic approach channeling themes found in Nigo’s everyday life. The curry-up graphic found on Human Made bags, for example, is a reference to his boutique dinner in Tokyo under the same name. Other motifs that have become synonymous with Human Made bags include the polar bear, duck, tiger, and trademark heart-logo. Nigo's brand also pays attention to the collaboration they make, with names such as Adidas, Girls Don’t Cry, and KFC to keep playing with its style and associate it with other big names. Nigo’s creative journey has inspired many, including Virgil Abloh, who paid homage to his legacy by inviting him to collaborate on Louis Vuitton’s pre-fall 2020 collection titled: LV2. The collection channeled the mod-era dandy through Nigo’s lens and left hints to the different stages of his career throughout, including ice cream-melt details, and the slogan “Louis Made” in reference to the one appearing on Human Made bags.
As one of the brand's strong points, Human Made bags come in all shapes, colors and sizes, ranging from pouches to backpacks. Olive green, nylon military style Human Made bags are a returning favorite, but the brand's trademark styles tend to be natural canvas Human Made bags with the logo and signature heart motif. Season after season, Human Made bags are responsible for a big part of the hype gaining the brand a much-deserved reputation when it comes to its accessories.