Human Made clothing goes against the current flow of trends within fashion using a secret recipe that includes the right amount of craftsmanship and nostalgia.
Human Made clothing is based on '50s and '60s Americana workwear pieces through the process of deconstruction and the analysis of vintage garments from Nigo’s personal archive. The brand is what he describes as his attempt to selfishly create the clothes he felt like wearing. As an obsessive collector, Nigo’s warehouse includes an astonishing archive of vintage garments that for him serves as the starting point. Human Made clothing, therefore, is part of the reinterpretation of pre-1960’s Americana clothing, specifically workwear.
Human Made clothing has a more mature tone in comparison to his previous projects and to Nigo the chosen era represents lost technology while shining a light on the no longer existing machines capable of making the stitching and fabrics we love in old garments. It is all about the process, paying attention to detail, design, and construction. Quality is guaranteed as Human Made clothing is produced by artisans in the famous Osaka Warehouse. The products created under this philosophy include utilitarian workwear, t-shirts and more Human Made Clothing.
Aimed at a smaller audience, Human Made clothing, takes on a graphic approach channeling themes found in Nigo’s everyday life. The curry-up graphic found on it, for example, is a reference to his boutique dinner in Tokyo under the same name. Other motifs that have become synonymous with Human Made clothing include the polar bear, duck, tiger, and trademark heart-logo. Nigo's brand seems to be equally as good at collaborations, with names such as Adidas, Girls Don’t Cry, and KFC as just some on its track record. Nigo’s creative journey has inspired many, including Virgil Abloh, who paid homage to his legacy by inviting him to collaborate on Louis Vuitton’s pre-fall 2020 collection titled: LV2.
The collection channeled the mod-era dandy through Nigo’s lens and left hints to the different stages of his career throughout, including ice cream-melt details, and the slogan “Louis Made” in reference to the one appearing on Human Made clothing. It is constructed from high-quality materials and aims for the most comfortable and durable pieces possible. On all Human Made clothing, there is a small trademark logo such as the "STRM CWBY" slogan or the polar bear head. Human Made clothing is often collected by Japanese streetwear enthusiasts, some of the most popular designs include the Dry Alls slogan, flying duck, and tiger head. Human Made comes in drops that, still in line with the overall brand ethos, all have their own theme.