Human Made outerwear goes in the opposite direction of the current flow of trends within fashion using a secret recipe that proposes the right amount of craftsmanship and nostalgia enthusiasts look for. Human Made outerwear is based on mid-XXth century Americana workwear pieces through the process of deconstruction and the analysis of vintage garments from Nigo’s personal archive. The brand is what he describes as his attempt to selfishly create the clothes he always wanted to wear.
As an obsessive collector, Nigo’s warehouse includes an astonishing archive of vintage garments that serves as a basis for future creations. Human Made outerwear, therefore, is part of the reinterpretation of pre-1960’s Americana clothing, specifically workwear. Human Made outerwear is a more mature evolution of his previous projects. This chosen era is the representation of lost technology while shining a light on the no longer existing machines capable of making the stitching and fabrics we love in old garments. It is all about the process, paying attention to detail, design, and construction, which is found in Human Made outerwear. Quality is guaranteed as Human Made outerwear is produced by artisans in the famous Osaka Warehouse in Japan. The products created under this philosophy include utilitarian workwear, t-shirts and Human Made outerwear.
Aimed at a niche public, Human Made outerwear takes on a graphic approach channeling themes found in Nigo’s daily life. The curry-up graphic found on Human Made outerwear, for example, is a reference to his boutique dinner in Tokyo under the same name. Other motifs that have become synonymous with Human Made outerwear include the polar bear, duck, tiger, and trademark heart-logo. Nigo's brand seems to be equally as good at collaborations, with names such as Adidas, Girls Don’t Cry, and KFC to only mention some of them. Nigo’s creative journey has inspired many, including Virgil Abloh, who paid homage to his legacy by inviting him to collaborate on Louis Vuitton’s pre-fall 2020 collection titled: LV2. The collection channeled the mod-era dandy through Nigo’s vision and left hints to the different steps of his career throughout, including ice cream-melt details, and the slogan “Louis Made” in reference to the one appearing on Human Made outerwear.
Human Made outerwear is constructed from high-quality materials resulting in the most comfortable and durable pieces. Human Made outerwear can be worn throughout the seasons, coming in different styles and colors depending on the theme of each drop. Popular Human Made outerwear pieces include denim and souvenir jackets while some of the reoccurring graphics on Human Made outerwear include the trademark ducks, camo print and polar bear. Human Made outerwear is loved and collected by Japanese streetwear enthusiasts across the globe.