Better™ Gift Shop Reunites with Salomon to Release Exclusive Salomon X Ultra 3 GTX
The Toronto-based retailer and brand is taking on one classic Salomon silhouette at a time, next up being the loved hybrid between a low hiking and trail running shoe. Earth-toned hues pay homage to traditional hiking shoes while the returning pops of color are there to update a classic once again.
The collaboration was inspired by the Better™ Gift Shop team’s everyday life, Toronto’s versatility, and its surrounding geography that allows you to conquer a wide variety of terrains in one single day; which at the same time is exactly what the Advanced line is about. The look book and accompanying mini-documentary feature the artists @hankraevis and @noahtrimble_. As a community-driven brand, it was important for Better to show the shoe on those who are actually going to wear it while at the same time using the opportunity to highlight up-and-coming creatives within their community. Check out the shots below, followed by some highlighted works by both artists. For the video visit https://www.bettergiftshop.com
(All images by Mike Marquez for Salomon and Better Gift Shop)
(Art by @hankraevis and @noahtrimble_ )