Launched in 2018, ADISH is an Israeli-Palestinian brand pairing contemporary silhouettes with traditional Palestinian craft techniques. Adish means ‘apathetic’ in Hebrew, in reference to the apathy that the majority of Israelis and the West feel towards the occupation & the oppression of Palestinian people.

All of ADISH’s collections are made locally in Occupied Palestine and Israel, and the designs center around traditional techniques in the region. Hand-sewn tatreez is produced in Ramallah, Dheisheh refugee camp, and Hebron, where we can work with over sixty Palestinian craftswomen through our collections. Each garment is sewn with the location where it was embroidered and the name of the women’s embroidery group that produced the tatreez. As partners with the Lakiya Weaving workshop in the Naqab (Negev), ADISH’s collections also feature embroidery, weaving, and tassels made by women from Bedouin communities in their traditional craft.