Designed in Paris, made in Casablanca. The brand worn by the likes of Skepta and Gunna was created by architecture student Charaf Tajerthe, a familiar name within Virgil Abloh’s circle and the popular brand Pigale. Tajerthe named the brand after the meeting place of his parents who fell in love in an atelier in Casablanca, and has been inspired by his Moroccan roots ever since. The strong tailoring and vivid colors, as a consequence, come from the city’s tennis courts, North-African palette and architecture. The end product is a mix between luxury and leisure that could be described best as “a very comfortable reward after a very strong effort”, or the time in-between a working day and a nights adventures.