Studio Hagel is an Amsterdam based footwear design studio. Driven by experiment. Studio Hagel designs collections for brands and gives them creative impulses. The way to innovate is to experiment and push the boundaries of the designs. Since 2015 Studio Hagel has established a reputation as the world’s leading experimental footwear design studio. After creating shoes for Off-White, Valentino and Takashi Murakami, it’s finally time for the Amsterdam-based studio to launch its own sneaker brand: HAGEL. The brand represents the purest designs from the studio, with HAGEL they have complete freedom in the creative process - it’s a playground where they can do whatever they want.